Copywriting Secrets: How To Sell Millions Without Ever Opening Your Mouth
You probably heard that good communication skills are key to success in business. Without the power of persuasion, it is much more difficult, if not impossible, to make deals and acquire clients. But what if you’re shy? How can you grow your business even if your interpersonal skills aren’t your strength?
Luckily, it’s possible to sell millions without ever talking to people in person. Even if you’re an introvert, you can still communicate to millions of people daily and make money doing it. How? Well, you can use your copywriting skills to harness the power of the written word.
But, before we dive deeper, let’s define copywriting first. Many people hear the “writing” part of this and tune out. You might be thinking that too - My English is not the bestor perhaps I’m not a writer or even I’m not creative. The truth is - copywriting has nothing to do with any of these things.
Copywriting is actually closing in print - for introverts.
If you want to discover powerful copywriting secrets to grow your business, then read on.
If you use copywriting in your business, it means that you use written words to persuade people to take action. This could be persuading them to make a purchase, make a decision, support your project or a cause, convince your partner to go on a vacation...anything at all.
So, copywriting is about closing someone. Because of this, it’s most powerful secret is in communication, not in writing.
Dan Lok flunked English twice in high school. This didn’t stop him from creating copy that made millions and millions of dollars for his companies. How? Because he knew this powerful secret - persuasion is about connection and communication, not about how well you write.
Copywriting is found in words on any webpage, email, social media post, video script, or infomercial. Anything having to do with closing on a massive scale through writing would be copywriting.
If you’re a business owner, you can hire a copywriter to do this for you. Copywriting is incredibly important because it’s what sells your product or service. If you have the right message, you can sell a lot, and if you fail to communicate well, your sales will flunk, too.
So copywriting secrets are really about shaping the narrative and presenting yourself, your product, and service in a way that makes people buy. If you have the same product as someone else, but you use the right message and communicate it well, you will sell more than the person who doesn’t.
Here’s an analogy. What’s the difference between a US $1 dollar bill and $100 dollar bill? Right - It’s just the message on a piece of paper. The message on one bill makes a 100x difference in value.
You don’t have to be a master copywriter to make money. But if you want to use 100% of the power of copy, then even small but precise changes to the headline, subject line, or call to action can make a difference.
One thing that you can do to always write successful copy is to test things out. Do not be afraid to try different things to find what works. We do that regularly. We release something on social media and adjust it as we go, based on people’s response. This is how you achieve the best results.
Don’t let your ego get in the way. Something may have worked well in your experience, but you also make assumptions that may or may not be right. The best way to find the right fit is to let your market tell you what works.
Back when Dan Lok started out as a copywriter, he used direct mail. He would send out thousands of direct mail letters and then wait to see what kind of results he would get. It would take weeks, sometimes months before he got results.
But things are completely different now. Everything happens instantly, and testing your copy has never been easier.
You don’t have to be a marketing genius. Let your marketplace tell you if your offer works. If your copy works, you will see the results in sales, and if it doesn’t - adjust.
Most people make this mistake when they write copy - they start with writing.
What you need to do instead is first understand who your ideal customer is. You can find your ideal customer using these three key criteria:1. Need for Your Product
If you’re in the business of selling steaks, you should sell to a steak lover. You cannot sell a steak to a vegan, right? So make sure that you have the right customer for your product. Make sure that your product is needed, too. The last thing you want to do is put work and effort into something that isn’t needed or wanted by the market.
2. Ability to Buy the Product
Now, when you find the need and the market, you must make sure that your potential customers can buy your product or service. This means that, if they want it - they can and want to pay for it.3. Authority to Buy Your Product or Service
If you’re selling something to a married couple, but you’re talking to the husband and the wife is the decision-maker, then you might not get the sale. So, once you’ve identified your ideal customer, make sure that this is the right person to talk to. Is there someone else making decisions instead? If yes, then you must find a way to target that person, as well.
Now, once you’ve found your ideal customer, find the platform they use the most. Research groups and forums to which they belong. Find out what they do and how. And once you know your target market, talk to them in your copy, one-on-one.
Good copy is 80 percent research and 20 percent writing. So if you’re going to be spending three weeks a month working on copy for a campaign, you should spend two to three weeks researching, before writing a single word. Have a clear idea of your offer before you even start.
When writing copy, envision yourself talking to your customer one-on-one, as if you were sitting across from them. Don’t use technical jargon, instead write as you speak. This is important because the amount of money you make is in direct proportion to how well you understand your customers.
Entrepreneurs who fail think that they have a new product, and they are so excited about it that they take it to the marketplace. To their surprise, no one cares. That’s because they don’t understand their ideal customer.
Now some people say, "Well, everybody is my ideal customer, I want to sell to everybody." That’s a big mistake. Even companies as big as Apple and Walmart, which serve millions of people, cannot say "Everyone is my customer."
So find out who your target market is and hang out with them. Show them your offer. Ask them to take a look at your ad. If they read it and tell you "Oh, this is pretty good," then it means your ad isn’t working.
But if you show them your ad and they say, "How can I buy some? Here's my credit card, I want to buy some." Then you know you have a customer and a good copy.
People vote with their wallets. So don't just listen to what they say, watch what they do. The minute they put some money on the line, you know you’ve got a product worth selling. Identifying your ideal customer is a key part of it.
This second step is probably one of the most important in the entire seven-step formula. Most businesses sound the same as everybody else’s. Their offer sounds just like their competitors’.
So how can you make your offer sound more compelling?
Without a doubt, the answer is in the market. If you have the greatest message and send it to the wrong people, it won’t work.
Here’s an example of a compelling offer, from a marketing campaign in 2018. Ikea, known for its furniture, created a new meaning for “user engagement”. An ad in a women’s magazine said, “Peeing on this ad may change your life.” The ad had pregnancy kit technology in it, so if the reader were pregnant, the ad revealed a discount price for an Ikea crib. How’s that for a call to action?
So, when it comes to the offer, you have to think about what is it that your audience truly wants. What are they craving? What are they sick and tired of? When you can come up with an offer that's so irresistible, it's easy to sell.
One of the best copywriting secrets is, in fact, that with a great offer, you can say less and sell more.
Here’s an example. What if we handed you a $100 bill and asked you to give us a $10 bill in exchange? You’d definitely do that, right? That’s an irresistible offer. It’s a no brainer.
As another example, let's say, for example, you’re interested in real estate. You find a course that costs $5,000. It sounds expensive, but if you do it, you will be making $10,000 per month. Is it a worthy investment then? Sounds like an obvious good choice.
You might have seen those infomercials where they ask you to try a skincare product for 30 days t see how you like it. That's an example of a strong guarantee that makes the product irresistible.
Or, think about this example; There was an old infomercial in which a guy was demonstrating how he could cut a pair of shoes with a knife. It looked so cool that it immediately attracted curiosity.
After the demonstrations, the infomercial included testimonials from different people who used this same knife. Housewives used it, so did the construction workers, and the business people. It made a clear statement that it is for anyone.
The infomercial presented the offer and stated that if you order the same day, you don’t get just one knife - you get two. But then - another surprise. If you get a set of 20 knives, they will send you another set for free. What do you think happens?
People feel the urgency, there is a sense of scarcity with a limited time offer, but then the bonus knives make this offer sound even more irresistible. How many people made the impulsive choice to buy because something sounded like an amazing deal?
So think about your product, and make sure your bonuses and guarantee are strong.
What Makes An Offer Compelling?
Think about how you can make your offer compelling. Maybe you have faster shipping. Amazon does this for people who don’t want to wait. And with Amazon Prime, they are charging you a membership fee so you can buy more. With Prime, you get your product faster.
So think about what Amazon does. They’ve got hundreds of millions of users. For a Prime membership, you’re paying for faster shipping, but for the membership price, you can buy more stuff and you get videos that you can watch.
And the customer’s income doesn’t matter. Even lower-income people will spend $100 to get Amazon Prime. Why? Because the offer is a no-brainer. Access to music and videos in addition to faster shipping is something everyone wants.
Let Your Customers Write Your Copy
Here’s a very simple, yet powerful copywriting secret - listen to your customers.
Set up a time to talk to some of your best customers. You can reward them for their loyalty and time by offering a small gift and asking them to provide some feedback in exchange. Why did they choose your company to do business with? What problem did you solve for them? What do they like most about your products?
So your main goal is to find out why they stay with you. Ask for permission to record their answers, then take what they say and turn it into copy.
For example, find out what problem you solve for a customer. Let’s say your client shares that they’re struggling with finding leads. They say they go to conferences and talk to a lot of people, but none of that converts into paying customers. And let’s say that you solved that problem for them. Now what?
Now you could take that problem and turn it into an attention-grabbing headline for all people struggling with lead generation: “How to quickly and easily generate more leads for your business without ever going to a networking event.” There you go - a headline written by your customers.
So take exactly what your customers say and turn it into your copy. If you do that for a number of customers, you’re good to go. Your customers want the assurance that you know what they're going through. They want to know your product and service can help them solve their problem.
Now that you understand what copywriting is and how to get content for your copy, let’s look at seven steps you can follow to write copy. If you follow these seven copywriting secrets, your copy will be captivating and compelling.
Copywriting is a powerful way to sell to millions, even if writing is your worst subject, and speaking to crowds of people strikes terror in your bones.
When writing copy, remember to identify with your ideal customer. If you’re writing to everyone, you are writing to no one. Find out as much as you can about the customer to whom you are selling. Next, create an offer so compelling they would feel that it would be a sin to refuse to buy your product or service.
If you want to improve your copy and learn how to make money as you sleep, then you might want to check out our other copywriting secrets. These are the high income copywriting secrets that Dan uses every day in every YouTube video, every Facebook post, every email, and they have made him millions every year since he was 27 years old.
Click here now to access the online training video that provides you with the tools you need to write the best content for your website, email, and social media profiles.