Higher Margins Better Clients™

"How to Charge More, Work Less, and Close More “High-Ticket” Clients Than You Can Handle"

  • course format3 Modules


  • topicSales & closing

  • Ideal Biz Size$1M → $10M

"$12 million in my pocket is what I believe I would have, above and beyond what I've made, in the last 10 years alone had I found Dan Lok sooner.”


Master Closer, Mentor's Mentor, Trainer Of Over 1,900 Top Speakers, Authors, And Entrepreneurs


Let's assume for a moment that you're reading this page because you and your marketing Team want to get your products or services out into the marketplace. Deep in your heart, you know your company could be charging more, but your competitors seem to silently, indirectly, yet repeatedly intimidate you to offer lower pricing to win more market share.

You also know with absolute certainty that your company provides a better solution compared to the competition, but you don't want to take the risk of raising your prices because attracting new clients is tough as it is with your current pricing.

If the hypothetical situation (above) resembles the actual "pricing predicament" you're currently in, then fortunately, there's now a pure and simple solution to train you and your Team. It's called Higher Margins, Better Clients™.. and it is a "must" for any company selling itself short because of "low-ball" pricing.


Higher Margins, Better Clients™ is a short, yet impressive training system that spoon-feeds you and your Team the specific, elegant ways to hike-up your pricing structures by 2X, 3X, 5X... even as much as... wait for it... 10X the price levels and fees you get now.

Not only that, but most business owners are astonished to discover that this course shows them the step-by-step (almost “paint-by-numbers”) methods to start attracting -- and CLOSING -- higher quality clients who bolster profits, ascend to higher levels revenue for businesses ... and require a lot less time to manage.

Dan Lok uncovered the strategies in Higher Margins, Better Clients™ through years of testing and tracking and mounds of trial-and-error until he stumbled upon an elegant pricing methodology that literally tripled the profits of his businesses.

So, if you're getting excited at the thought of raising your prices and closing better quality clients, please keep reading to find out what you can expect from this groundbreaking course.


If you and your Team want to legitimately charge the highest prices in your market, then look at what you'll learn in this training...

  • How to find the core of your market that LOVES to pay top dollar... You see, every market has premium buyers... the trick is finding them without breaking the bank spending too much on advertising
  • How to artfully raise your prices for current customers without them questioning it. In fact, you and your Team can even make them love you for it
  • How to ethically double your prices and attract "lower-maintenance" clients at the same time
  • How to use Dan's "Value Quadrant" secret to make price increases beneficial for customers. When you and your Team take these four steps, the rest is EASY
  • How to use the power of reframing your prospects to help them secretly justify any price increase, at any time
  • How to charge the highest prices in your market and get people clamoring to get on your "Waiting List"
  • How to apply the "Mona Lisa" strategy and create insatiable value in the minds of your potential buyers
  • How to utilize the "One Sentence" secret to stop questions on price increases, even from your existing lower-end clients


If you've made it this far, then we assume you know that the small investment required to give Higher Margins, Better Clients™ a fair try could dramatically impact your business profits, without spending a single dime more on advertising or marketing costs.

Look, if you've invested in programs like How To Sell High-Ticket Services, or Premium Package Secrets™ to help your Team sell more (at higher ticket pricing), then investing in Higher Margins, Better Clients™ will complete your "trifecta" of learning how to charge more with less guesswork, stress, and worry.

Isn't it time you start maximizing the "lifetime value" of each client you bring in from now on?


Higher Margins Action Guide (Digital Download)

The Higher Margins Better Clients Action Guide is your key to putting all the client-getting strategies in the main program to work. Walk through the key steps. Get deep on the principles that work.

Position your product or service uniquely in the markets mind. Market yourself and your business more effectively. Grab market share. And more. This is why we created this action guide.

To help you and your Team get DEEP on the principles that will ultimately see your business take off with higher fees, better clients, and more scalability.

Customer Reviews

Based on 7 reviews
Radhakrishnan KG
Sifu NAILED the "Death By Middle" concept so beautifully.

I am only halfway through the program and yet, it didn't take me a long time to learn from Dan the concept of "Death By Middle" - which is EXACTLY what's happening with my business right now. Soon I will start implementing what I've learned from this course, so I can position my offers as a Premium, rather than "in the middle affordable".

Aleksandar Kuzmanović
This is worth 100 times more

The best course on selling hight ticket! This is worth 100 times more! Highly recommend.

Svetlana Novak
The best material ever

Sufu Dan Lok,

No one has ever given so much good material that can be put into practice right away.
I go on with joy to DUO 10 k.
I thank Dan and the whole team from my heart.
Be blessed, eternal and happy.

Arkadiusz Krzywda
Cost Of Inaction

This is a guide to earning more. I put in some of the things Dan talked about right away, and it worked. This course should cost 10x more. I recommend this course for everyone that want to grow their business. Thanks Dan and I can't wait to learn more from you.

Juri Battilana
Describe the premium service/product in a way that makes the price irrelevant to the discussion....

Being in the middle is a bad idea. Sifu gave the best explanation ever about the price choices and why it is important to pay close attention to the gross margin. One of my takeaways is that most businesses fail because they try to solve marketing problems with a pricing solution. It’s never about the price, it’s always about the value I bring and how much clients respect me. Thanks, Dan Lok for this amazing training course it helps everyone that wants to make successful their own business.

Hannah Voong
Pricing is the focus of business

In the beginning of my business the price on my service i am not sure whether to charge high or low, so I stuck to what it worked, and I believe most business owners, almost the same as me, haven't got a clue how to price properly.   After i am watched the whole lesson all the way through, i beginning to understand about more on the pricing, and the method of structures,  The fundamental of pricing is very valuable to learn, Dan explain clearly why the pricing is important.   This method can change a lot for your business if your goal is to get to millions,  and the way I think is very different from before, after I've learned from this lesson.  If you know your own product well and combine this method, it helps to reduce lots of your headaches.  it's very simple to implement and when you follow the steps.    

My review after completing

This course is very well-designed. It is simple and easy. The way dan lok explains things in he's youtube videos is the same way how he teach in the courses. I recommend this course for everyone that want to grow their business.