Negotiation Secrets

"How To Win Higher-Profit Deals (In Any Situation) Without Needing To Split The Difference"

  • course format12 Videos

  • COURSE LENGTH 3.5 Hours

  • topicSales & Closing

  • Ideal Biz Size$100K → $1M

"Dan is a man who can do exactly what he says he can do, do it exactly when he says he will - and do i with absolute integrity and honesty. If you want to Make It BIG in business, Dan Lok is your man. He has my highest recommendation.”

- Frank McKinney

5-Time International Best Seller


If you want to take your Team’s negotiation skills to an "expert" level ... and close the bigger, more important deals for your company, then Negotiation Secrets is an absolute must to pluck-out of Dan Lok Shop.

Negotiating master and legend Chester Karrass once said, "You don't get what you deserve in life. You get what you negotiate."

And so it is in business and Dan Lok’s Negotiation Secrets helps your company get what it needs to grow ... faster, better, and with fewer arguments with vendors.


This easy-to-apply training spoon-feeds you frightening power to master the fine art and science of negotiation.

You and your Team will discover unique negotiation systems that many of the world’s most effective negotiators use to create “WIN-WIN” deals with your JV partners, vendors, employees and even your attorneys and accountants!

You and your Team could walk into any high-pressure selling environment and walk out with the biggest deals for high-ticket products and services. And you can do it without "splitting the difference." Splitting the difference means compromising.

Negotiation Secrets teaches your top Team members to never compromise on your behalf.


You’ll discover the master secrets of the best negotiators – and how to win the sale every time, in any situation.

Take a peek at some of the principles revealed in this remarkably powerful course:

  • How to harness the 7 "power sources" of the world’s top negotiators for winning in any situation. You and your Team will be unstoppable when you use this tip
  • How to model master negotiator, Chris Voss’ secret for opening any negotiation powerfully. (Watch the confidence ooze out of your Team after seeing this master technique!)
  • How to master the 3 steps every negotiation goes through ...once you and your Team ace this, you’ll never worry about negotiating again
  • How to "sense" when to close, when to negotiate, and why it’s critical you and your Team know the difference
  • How to capitalize on "Power Plays" so that your organization is perceived by your counterpart to be "one in power" during any negotiation
  • How to avoid being overpowered during negotiations with multiple people (and organizations) simultaneously without missing a beat, or letting anything “slip-through-the-cracks. (Note: This is especially effective when you or your Team presents in front of large groups or crowds)


Because you made it this far, you’ve probably wondering if it's possible to "raise-the-tide" on your Team’s negotiation and persuasion power as easily and effectively as we are promising above, right?

Fortunately, the answer is YES ...

It’s true ... with the help of Negotiation Secrets, you’ll NEVER again just negotiate to a favorable compromise. You will negotiate to win, Win, WIN!

So give your organization the “passport” to WIN-WIN negotiations from this point forward and give this training a go...


This top-selling program from Dan Lok shows you proven strategies for dealing with life’s negotiations. Whether it's negotiating the terms of an agreement with a new client (so you make more money on every deal), getting a better deal on a new car, home or other sizable purchase…

Inside Negotiation Secrets you’ll discover not just WHAT to say and do but how, when and why to do it. You’ll go from fearful or timid to unstoppable. You’ll finally have the knowledge (and courage) to make life give you whatever you want.

If you need to sell more, get higher prices, keep costs down, manage people, improve your relationships… inside the 7 power-packed video modules you'll discover the steps, rules and strategies to win in any negotiation.



How to know when to close and when to negotiate

(there’s a subtle difference between closing and negotiating. Many people negotiate when they should be closing. Discover the subtle difference and your sales could skyrocket)


Why you should never try to close the sale during the negotiation

(A negotiation has 3 clear steps. If you try to close before completing these steps you’ll look weak and either lose the sale or lose the respect of your client)


The one question you should ask before starting a negotiation

(Uncover the answer to this question and all your negotiations will flow like a river of silk)


Power Plays:

5 ways to put yourself in a position of power in any negotiation -- without saying a single word (plus how to avoid being overpowered when you’re the one trying to get a better deal)


7 Sources of power in any negotiation and how to exploit each one

(plus what to do to counteract the weak points in your company, your brand or your offer)


The simple question former FBI agent Chris Voss almost ALWAYS used to open a negotiation

(plus his two-word secret for steering the negotiation in the direction you want it to go)

Click the "Add To Cart" button to order Negotiation Secrets now.

Note: Upon check out, you'll get instant digital access. Your login details for all digital programs will be delivered by Kajabi, our learning software. Please double check your junk/spam mailbox if you couldn't find your log-in details.

Customer Reviews

Based on 38 reviews

Thanks for the great content & context as always.

Outstanding classes.

I did 4 of Dan's courses and had a really great time learning about social networks, marketing and management skills. I'm sure I'll do more courses and strongly recommend whoever owns a business to watch his courses too.

Great course

Dan offers a lot of cool insights

Ely S.
Great and informative

Really enjoyed this course, so packed full with top notch learning material.

Niko P
In life, you get what you negotiate!

Awesome, as always! In this course, Dan teaches us negotiation tactics in a very fun way, yet so powerful. You wouldn't want to skip this.

I never thought negotiation can be so SIMPLE!

The course breaks down the 9 secrets of negotiation which you can use in any circumstances when you need to negotiate, no matter you are on the seller or buyer side. HIGHLY RECOMMENDED!

Highly recommended program

I really loved the negotiation secrets program! I tried some of them while doing the course and was really surprised how wonderful they worked. Its fantastic how these psychological tricks function in every situation in life

Sandra Nolan
So many nuggets of wisdom!!

Dan, I am forever grateful for all the courses you have curated to help closers like me get better.
My biggest takeaway from this course is simple, yet profound - everything in life is negotiable. So many times we think that just because something 'is what it is', it can't be changed. This mindset is wrong. Dan's course taught me that all we need to do is ask - but we need to deliver it with great finesse. I also really liked the part where we should remind the person we are negotiating with, that we are doing this together to get a win/win outcome. It's not us vs them - my business vs their business. It's collaboration and compromising to give each other something we want.
Thank you Sifu!!!

Powerful secrets

This course can be applied in almost every situation from buying a pair of shoes to selling a company. It helped me understand how to ‘win-win’ and get what I want by understanding what the other party wants