Authority Positioning Secrets™

"How To Position Yourself As An Expert Authority And Wave "Bye Bye" To Imposter Syndrome"

  • course format3 Modules

  • COURSE LENGTH 4.1 Hours

  • topicWealth And Business

  • Ideal Biz Size$100K → $1M

"Dan Lok is a Masterful Entrepreneur."


Legendary Sales Trainer, given more than 5,000 workshops for more than 5,000,000 people in 83 countries.


Before I tell you what Authority Positioning Secrets™ is, let me tell you what it’s NOT

After a quick Google search on “Authority Positioning”, this is one of Google’s most popular page 1 results…

(Screenshot courtesy of Google and

So, let me ask you two questions…

  1. If you used the strategies above, how much of an “edge” over your competition do you think you’d have?

Well, it depends on whether they’re using the same strategies or not. And if they are, then you’re "edge" would be minimal if anything at all.

Don’t forget, this information is freely available.

Now, here’s the second question.

  1. How do you think your prospects view you in the marketplace?

Do they see you as someone who’s "world-class" at what you do?... Do they see you as an "expert" in your field?... Do they see you as a "celebrity" in your niche?... Or do they see you as the “expert authority” and the "go-to person?"

I think you’ll agree that at first glance, each of those descriptions by themselves is good until you compare it with the one after it.

And while being "world-class" or an "expert" is a function of mastering your craft. Being seen as an "authority" or better yet, "expert authority", isn’t tied to your skill level.

It’s about being known or perceived as THE BEST.

Can you see the difference between this line of thinking and the 6 Google tips above?

Now, there’s a lot more to Authority Positioning that most people don’t know about, because if there weren’t, then EVERYBODY would be an authority.

So, if you want to know more about what those secret ingredients are, then keep reading.

Because here’s the thing. If you are world-class, or an expert at what you do, then it’s your duty to position yourself as an authority.

Why? Because you have huge value to give. And not positioning yourself as an authority, means playing small and selling yourself short. And what’s worse, any prospective clients are missing out on an opportunity to work with you.

Heck, even if you don’t see yourself as an expert or you may be suffering from imposter syndrome, authority positioning IS possible for you.

After all, even Sifu Dan Lok had to start somewhere…

As did Warren Buffett, Jeff Bezos, J.K. Rowling, and everyone else with similar positioning.

So, if you agree with what you’ve read so far, and you or your team could benefit from positioning you as an authority, keep reading down the page, because the much-needed training Authority Positioning Secrets™ will really help you.


Being an authority means not being questioned about your position or value. And Authority Positioning Secrets™ serves as your opportunity and secret weapon to position yourself as the go-to person in your niche… all so you can run circles around your competition and further your impact on your marketplace.

What does this mean?


Inside Authority Positioning Secrets™ Chairman of Dragon 100™ and King of Closing™, Dan Lok reveals his best-kept secrets on authority positioning. Secrets he’s learned and implemented over his 20-year business career, to catapult his brand and businesses and sell over $100+ million in coaching programs, digital courses, and high-ticket professional services.

Chances are, your top competitors are using some Authority Positioning strategies. But they likely didn’t learn them from Dan. Meaning they definitely won’t have all of them. So, you’ll be giving yourself a huge advantage just by investing in this training.

Because, in business, nothing happens by accident.

Authority positioning is the result of a series of steps that build your visibility and credibility in your marketplace. This allows you to use that influence to drive revenue and have a bigger impact.

So, if you want to dramatically amplify your message, and attract high-quality prospects you can convert into high-value and higher-paying clients… (and that means no more “problem clients” or what Dan calls “clients from hell”), then read below to discover what you can expect from this powerful and groundbreaking training.


There are only two ways your marketplace will view you. You can be seen as a commodity, meaning you’ll have to work harder to chase clients. They’ll nickel and dime you. You won’t be paid what you’re worth. And you’ll find business very difficult.

OR You can be seen as an authority. You’ll have clients chasing you. You can set your price as high as you want as long as clients are willing to pay it. You’ll get to “cherry-pick” the clients you work with, and you’ll find business simpler, and much more enjoyable.

So, before you hit the ADD TO CART >... let’s look underneath the hood of what’s inside:



The forbidden EVRS equation for Expert Authority Positioning that works every time. Authority Positioning comes down to four essential ingredients, and soon you’ll discover what they are.


Dan’s 5W1H formula for amplifying your personal brand, and building authority. These boost confidence and trust in the mind of your prospect and help you gain authority fast.


How to give expert advice to your audience without being an expert. This works even if you don’t feel as knowledgeable as you’d like or suffer from imposter syndrome.


The secret to leveraging large brands. This simple and often overlooked trick builds your authority and credibility FAST.


Dan’s closely guarded secret to being omnipresent in your marketplace. This digital marketing trick will put you front and center everywhere your target market goes online.


The key to amplifying your message and converting your new audience into high-paying clients. This subliminal sales tool practically drives people to your business.


The simple hack that increases your perceived value in the marketplace. Business is all about perception and this will drive your perceived value through the roof.


How to create an “Authority Status Halo” around your brand, that compels people to be proud to associate themselves with your company. This will drive your clients to want to leave their house and travel across the world to attend your explosive LIVE events.


And so much more!


So, why did we call this training Authority Positioning Secrets™ and not just Authority Secrets?

The truth is, authority is ALL about positioning, and positioning ISN’T reality. It’s all about perception, and in business perception IS reality.

Not just YOUR perception… but also the perception of your prospects, your clients, your future strategic alliances, and JV partners.

You’ve probably seen those phony millionaires on Instagram trying to position themselves as rich by posting fake jewelry, rented cars, and mansions.

Well, this training will show you how to position yourself as an authority and have people BELIEVE it.

So, if you want to be paid handsomely for the work you do, then at the highest income level, you don’t get paid for what you do, you get paid for WHO you are.

FAIR WARNING: These Authority Position Secrets Will Grant You Immense Positioning Power


  • This is NOT about tricking people into doing business with you…
  • The information inside this training must be used with the highest of ethics…
  • You must back it up with real value and results for your clients/customers…

So, only invest in this training if you’re a serious business owner wanting to have a huge positive impact on the world, and make a lot of money doing it.

If you’re not on board with anything I’ve just said, then close this page immediately.

Is your interest in this topic growing?

If so, continue down this page to know what to do next…


Authority positioning secrets like these are rarely taught by anyone who actually knows how to position themselves as an authority. Why? Because to do so would only create competition for them.

It’s for that reason that you’ll find it very difficult to get these secrets anywhere else because Dan is practically the only one teaching them.

In fact, these are the exact secrets he and his team use to position him as an authority… so he has clients chasing him for business, he increases his impact and gets paid what he’s worth.

This in-depth and powerful training can do the same for you and your team if you’re ready to position yourself as an authority in your marketplace and reap the rewards.

If that sounds like you, then simply click ADD TO CART > below and buckle up for a wild ride.


Customer Reviews

Based on 26 reviews
Teresa Coker-Smith

I learned a lot about how to appear more confident. The training was really helpful in showing me how to show others that I know what I'm talking about in my field. It gave me practical tips on how to come across as an expert. Overall, it was eye-opening and useful for anyone looking to establish themselves as a leader in their industry.

A concentrate of powerful advice

Really appreciate this course on authority secrets and looking forward to putting into practice now on the European market. Might not be as mature as North America though but even more interesting to differentiate ourselves to built authority and reach the right level of decision makers.

Kevin Wu
Close The Deal Before Even Picking Up The Phone

I've learned that sale can be made before even meeting with the prospect. Why go through the hassle of handling objections when your Authority in the marketplace can do all the heavy lifting for you. Very Valuable and Highly Recommended to aspiring entrepreneurs and especially if you already own your own business!

Chris Wood
Pure gold!

In just a few lessons, I learned so much about ways I can stand out as a new coach.

Best way to get market share

What i learn is authority build trust, and trust commands attention. The course teach step by step to gain trust by being an authority so your customer will view you as somebody with power, follow your methodologies and implement the strategies given. With this in place, the client will become a better client too in the process

Tan Tze Chuen
Authority shifts the position power

One of the things that i learned is to use the different ways of leveraging to build authority in our own niche. Sifu has given a very comprehensive guide to show us how we could literally use different types of technics and tactics to build authority and positioning so we could have control on who we want to have business without the need to bow down and tolerate with clients from hell. Really appreciate what Sifu has taught as these are literally golden nuggets where we cant learn it from anywhere else, because these are so called secret recipes!

Minyi Chen
Highly recommended for people who want to make an impact in what they do

Excellent program Dan Lok put together. He talks about how important it is to have a successful mindset. Influential and motivating!

Reviewer avatar
Ilmi Dissanayake

This is an incredible program that gives you so many strategies to position yourself as the authority within your niche. I am very grateful for receiving this as a gift from Sifu Dan and for being able to participate live as he was teaching.
This program alone gives so many wonderful things to implement. It will definitely be an eye opener for you as it did for me.

Delphine Debauve
Loved this first course with you !

Concise, precise, examples, logical... I really loved it and will definitively continue my learning with you! Ps: Just started with a writing coach to get this book done! Thanks.