Higher Margins Better Clients™

"How to Charge More, Work Less, and Close More “High-Ticket” Clients Than You Can Handle"

  • course format3 Modules


  • topicSales & closing

  • Ideal Biz Size$1M → $10M

"$12 million in my pocket is what I believe I would have, above and beyond what I've made, in the last 10 years alone had I found Dan Lok sooner.”


Master Closer, Mentor's Mentor, Trainer Of Over 1,900 Top Speakers, Authors, And Entrepreneurs


Let's assume for a moment that you're reading this page because you and your marketing Team want to get your products or services out into the marketplace. Deep in your heart, you know your company could be charging more, but your competitors seem to silently, indirectly, yet repeatedly intimidate you to offer lower pricing to win more market share.

You also know with absolute certainty that your company provides a better solution compared to the competition, but you don't want to take the risk of raising your prices because attracting new clients is tough as it is with your current pricing.

If the hypothetical situation (above) resembles the actual "pricing predicament" you're currently in, then fortunately, there's now a pure and simple solution to train you and your Team. It's called Higher Margins, Better Clients™.. and it is a "must" for any company selling itself short because of "low-ball" pricing.


Higher Margins, Better Clients™ is a short, yet impressive training system that spoon-feeds you and your Team the specific, elegant ways to hike-up your pricing structures by 2X, 3X, 5X... even as much as... wait for it... 10X the price levels and fees you get now.

Not only that, but most business owners are astonished to discover that this course shows them the step-by-step (almost “paint-by-numbers”) methods to start attracting -- and CLOSING -- higher quality clients who bolster profits, ascend to higher levels revenue for businesses ... and require a lot less time to manage.

Dan Lok uncovered the strategies in Higher Margins, Better Clients™ through years of testing and tracking and mounds of trial-and-error until he stumbled upon an elegant pricing methodology that literally tripled the profits of his businesses.

So, if you're getting excited at the thought of raising your prices and closing better quality clients, please keep reading to find out what you can expect from this groundbreaking course.


If you and your Team want to legitimately charge the highest prices in your market, then look at what you'll learn in this training...

  • How to find the core of your market that LOVES to pay top dollar... You see, every market has premium buyers... the trick is finding them without breaking the bank spending too much on advertising
  • How to artfully raise your prices for current customers without them questioning it. In fact, you and your Team can even make them love you for it
  • How to ethically double your prices and attract "lower-maintenance" clients at the same time
  • How to use Dan's "Value Quadrant" secret to make price increases beneficial for customers. When you and your Team take these four steps, the rest is EASY
  • How to use the power of reframing your prospects to help them secretly justify any price increase, at any time
  • How to charge the highest prices in your market and get people clamoring to get on your "Waiting List"
  • How to apply the "Mona Lisa" strategy and create insatiable value in the minds of your potential buyers
  • How to utilize the "One Sentence" secret to stop questions on price increases, even from your existing lower-end clients


If you've made it this far, then we assume you know that the small investment required to give Higher Margins, Better Clients™ a fair try could dramatically impact your business profits, without spending a single dime more on advertising or marketing costs.

Look, if you've invested in programs like How To Sell High-Ticket Services, or Premium Package Secrets™ to help your Team sell more (at higher ticket pricing), then investing in Higher Margins, Better Clients™ will complete your "trifecta" of learning how to charge more with less guesswork, stress, and worry.

Isn't it time you start maximizing the "lifetime value" of each client you bring in from now on?


Higher Margins Action Guide (Digital Download)

The Higher Margins Better Clients Action Guide is your key to putting all the client-getting strategies in the main program to work. Walk through the key steps. Get deep on the principles that work.

Position your product or service uniquely in the markets mind. Market yourself and your business more effectively. Grab market share. And more. This is why we created this action guide.

To help you and your Team get DEEP on the principles that will ultimately see your business take off with higher fees, better clients, and more scalability.

Customer Reviews

Based on 40 reviews
Vin Nedkov
Good explanation

Easy to understand why raising the price will improve the customer selection.

Elisabeth J.
Raise your price

This course is amazing

Vin Nedkov
Good strategy

Following the advice you can decrease the volume on work and even earn more money.

Tatevik Mkrtoumian
Absolutely amazing!

Great course thank you very much!

Tatevik Mkrtoumian
Absolutely amazing

I have been in business for 8 years and realised that I made so many mistakes by just not knowing all these things. I absolutely love the way he explains everything! It’s so inspiring for your business, ideas flow. Thank you so much Dan Lok!

Muhammed Munavir
Charging more will bring you better clients!

the course shows me steps by steps how I increase my margin and change my thinking as well thank you DanLok

Brian Syd
Such great knowledge and courses!

Loving the courses by Dan Lok.

Aleksandra Sydorow
The inspiration I needed for my business!

I have been following Dan Lok for years and I finally decided to purchase some of his courses. I absolutely love him and the value he brings. Dan is smart, funny, and brilliant. His teachings have helped me gain a better understanding of business and entrepreneurship. I appreciate his straightforward approach and his ability to break down complex concepts into simple, actionable steps.

Overall, I highly recommend Dan Lok and his courses to anyone looking to improve their business skills and take their career to the next level. He is a true expert in his field and has helped countless individuals achieve success. If you're looking for a mentor who can provide valuable insights and guidance, Dan Lok is definitely worth checking out!

Amazing Course

These concepts are very clear. I'm sure this will help with my job. Thank you Dan Lok.