Web Copy Secrets

"How to Convert Disappointing Ads Into Cash-Generating Pipelines Through the Persuasive Power of Words"

  • course format15 Modules

  • COURSE LENGTH 5.2 Hours

  • TopicCopywriting

  • Ideal Biz Size$100K → $1M

"Dan knows writing and he knows marketing. Most importantly, he is a man who can do exactly what he says he can do, do it exactly when he says he will - and do i with absolute integrity and honesty. If you want to Make It BIG in business, Dan Lok is your man. He has my highest recommendation.”

– Frank McKinney

5-Time International Best Seller


You have no reason to settle for just "good" ads when you (and your Team) can demand GREAT ads that get more clicks, better conversions, and longer sustainability.

Isn’t it time that you started to create "killer" ads on demand, even if there isn’t a copywriting pro on your Team?


That's exactly why Web Copy Secrets was developed by Dan Lok and his Team of world-class professional copywriters. It's truly a "paint-by-numbers" approach.

You simply plug-in the time- tested sales copy secrets you’ll learn and then watch as all your web-based sales copy start to bring in truckloads of pre-qualified and while boosting your conversions to a higher level.


Web Copy Secrets is a real eye-opener because it reveals little-used fundamentals such as:

  • How to tap into your audiences' deep emotions
  • for more persuasive sales copy. Just this alone will see your Team create better converting sales copy
  • How to use the 12 little-known secrets of mass persuasion in web-based sales copy
  • How to uncover the biggest wants and desires in your market...and how your Team can use them to crank up the power of any sales copy
  • How to utilize a specific web copy secret that generated Dan $1.5 million in unexpected surplus revenues in just weeks. (And your Team will be stunned at how simple it is to apply)
  • How to capitalize on Amazon’s secret sales strategy to turn skeptical prospects into enthusiastic believers – and buyers
  • How to tap into the power of "ethical bribery" and so your Team can capitalize on the art and science of selling faster, easier and with less effort


Every dollar and every minute you gamble without the power of Web Copy Secrets will prevent you from getting the maximum results out of your marketing communications.

This just may be the ideal to invest in Web Copy Secrets so it even gives your Team less to worry about, and more to be delighted about because they will – at last – have such a clear, step-by-step way to win the game of online copy, even a child can do it in a few hours.

Isn’t it time you started to treat your Team to win BIG in the web copy game?

Selling more of your products and services on the web isn’t rocket science. But there are a number of “secrets” of creating powerful sales copy for the web…

And when you know these secrets, selling more, more often, becomes a lot easier – and a lot less hassle.

Simply make some careful adjustments to your selling copy…

And plug these secrets into your web pages, and watch sales take off.

What are these secrets? I reveal them all in my brand-new program, Web Copy Secrets.

Web Copy Secrets reveals all my best secrets for creating powerful sales copy for websites – sales copy that’s been tested and proven on my own websites and generated millions of dollars in sales.

Now, for the first time, I’m opening the doors to my vault and revealing ALL my best secrets.

With Web Copy Secrets by your side, you’ll never create ho-hum or just-good-enough copy ever again. Instead, you’ll create sales copy that moves people to buy your products or services.

Isn’t that what you want? To squeeze every last sale out of your website copy? To get more sales and maximize the selling powerful of your website?

More sales means a better business. A better business means an ever-increasing income. And an ever-increasing income means (ultimately) a better lifestyle for you and your family.



Here’s a taste of what you’ll discover in Web Copy Secrets…


Mass persuasion secrets of a former mega-church pastor.

Make your prospects believe you, buy from you, and gladly recruit more customers to grow your business.


How to crawl inside your prospects mind and instinctively know how to make them buy.

Knowing what your prospects wants is the key to generating massive sales. Here’s how to find out what any prospects wants – in any market.


How to capitalize on your prospects deep-seated beliefs.

Beliefs drive sales. And when you know how to use beliefs in your copy, selling becomes much more easier and predictable.


The 6-word secret for writing highly emotional copy.

People buy on emotion and justify with logic. Here’s how to write copy that triggers your prospects emotions.


How to ethically manipulate your prospect to buy your products.

It’s simply a matter of organizing your copy to unfold in the exact way your prospect needs. Do it this way and watch your sales soar.


The one simple secret that triggered $1.5 million in sales from a single roll out.

Without this one copy element included, sales would have been a lot less. Here’s what it is and how you can use it immediately in your copy to boost sales.


The secret sales strategy used by Amazon to drive massive sales – even from people who aren’t sure about buying.

Put this in your copy and turn sceptical prospects into passionate buyers.


12 disciplines of mass persuasion and how to use each one in your copy.

Just litter these throughout your copy for a 50%-200% boost in sales to all of your web sales pages.


The single most powerful word in sales copy and why it’s so effective when used correctly.

(Hint: It’s not you or free.) Here’s what it is…how to use it…and what it can do to the power of your sales copy overnight.

Web Copy Secrets is jam-packed with powerful, proven sales copy lessons from our own Dan Lok copy team.

By using these secrets, you can write better copy faster. You can write sales copy that can transfer ho-hum copy into winning sales copy. You can drop these secrets into your current sales copy…

And in a matter of hours, see a lift in response rates and sales to your web pages.

Click the "Add To Cart" button to order
Web Copy Secrets now.

Note: Upon check out, you'll get instant digital access. Your login details for all digital programs will be delivered by Kajabi, our learning software. Please double check your junk/spam mailbox if you couldn't find your log-in details.

Customer Reviews

Based on 16 reviews
Ahsen Qazi
Great Course

Great course on writing web copy. Going to apply right away what I learnt.

Soeren Loth
outstanding content

this course is so outstanding and fulfilled every aspect, that i was looking for. its a total success.

Kevin Wu
One Of The Best Ways To Make Money Online

Nowadays, it's a must for businesses to be online... That's great news for copywriters like us because there's an infinite amount of opportunities to bring on clients! This program provides a ton of value, and I Highly Recommend this to anyone who wants to become a copywriter or business owners who want to make money online.

Mario Diaz Vega
An Outstanding Compilation of Copywriting Lessons

I really enjoyed this program. It really goes deep into how to create copy that persuades and converts. Dan Lok's Copywriters are good at explaining the different lessons and how copy works. In the beginning, looks like a lot of information but after some videos, you want more.
I really liked the 6-step formula, is really practical and easy to remember.

Credible Course on Copywriting!

Imagine This.

You've found a Legal Line to get your Financial Fear out of your Destiny and You're guided at the Perfect Place,Like...

You're Being Badly Mentored by the Students of the MasterMind Sifu Dan and -

Also Himself!

Feeling, "Oh!, Why I was not exposed to these CopyWriting Essentials Earlier?"

This is the Impact of Immersive Knowledge from our Sifu The Great and his Students...

Even I too had less expectations before,

A Great Example of UnderPromising and OverDelivering.

Still Hard To Believe?

Checkout what other HIC family Members has to say Below!



These courses are always fun and highly informative

I've been through many of Dan Lok's courses and I can say every time they just keep getting better and better. I'm learning so much here, and Dan always delivers more than anyone could expect.

Great discovery about what drives prospects

I ve learned more about emotions and psycology from Dan Lok programs than in an entire college career. Thank you Dan Lok and the Team

Mohd Raqib Khan
Worth joining

Everything is well in this series but one problem is lack of illustrations with explanation that can also play an essential role for learning as beginner. More explanation without illustrate on screen can be difficult to understand for someone who is not native English speaker & writer. Illustrations on screen with examples step by step can be more beneficial for those who don't have English as a first language.

Jerome Grigsby
5 stars

I appreciate the invaluable content and easy guidance.