Art Of Copy

"How To Swipe And Use Proven Marketing Techniques Utilized By Millionaire Copywriters"

  • course format20 Modules

  • COURSE LENGTH 10.2 Hours

  • topicCopywriting

  • Ideal Biz Size$1M → $10M

“Dan Lok is a dynamic speaker and an amazing coach. If you are looking for a way to accelerate your business, take it to a higher level, Dan is your guy.”

- Andrew Barber-Starkey

Canada’s #1 Success Coach, Founder and President of ProCoach International Inc.


What if you got instant access to the know-how and secrets of the world's highest paid copywriters? What if you could "swipe" sales copy that converted and created record-breaking sales?

Copywriters are some of the highest marketing professionals in the business because their clients get results. But in the Art of Copy, Dan Lok pulls back the curtain and demystifies the whole process for you...and for your Team.


Dan has personally made millions of dollars from his ability to write world-class sales copy. Now, you and your Team can use those same secrets that made Dan (and other millionaire copywriters) vast fortunes from writing blockbuster sales copy.


The Art of Copy shows you and your Team in clear, easy-to-follow detail...

  • How to expand the influence your sales copy with Scalable Copy Workshop: A two-day event recording revealing Dan's most closely guarded secrets to help your Team create copy and offers that pull in thousands of dollars a day
  • How to write "compliant" sales copy for social media platforms with swipes to deploy
  • How to get your Team to "swipe" and use Dan's most successful social media posts that made MILLIONS of dollars
  • How to develop your own million swipe file by getting access to Dan Lok's swipes that took years to accumulate
  • How to spot other cash-generating social media posts, ads and model them and utilize in your own social media campaigns
  • And that's just naming a few ...


With Art of Copy in your corner, your Team will get a leg-up on the competition and write hard-hitting sales copy right out of the gate.

Every time you, or your copywriting Team wants to write ads, craft web page sales letters, develop email campaigns, or any other sales promotions, you'll find that Art of Copy makes it quicker and easier than you (and your Team) ever thought possible.

If you're ready for a low-cost, high-impact game-changing training for your business, then we encourage you to ADD TO CART ...


To succeed on the internet today you need a social media presence that drags in new buyers like a fishing boat drags in fish… AND… …you need powerful copy (words in your social media posts, landing pages, emails and sales pages) that convert those followers into subscribers and buyers.

And if you have to do it from scratch… or through sheer frustration and guesswork… the chance of you writing the kind of social media posts and sales pages that bring in the big bucks are pretty slim.



The Art of Copy Workshop Pre-Training Digital Recording

This was the special pre-training that we gave the Workshop attendees. Consider it a primer that get you up to speed on writing copy that scales.


The Complete 2-Day “Art of Scalable Copy” Workshop - $3,997 Value (at least!)

This was a high level immersion into writing Copy that Scales. Over the course of the Workshop, attendees learned skills that almost no copywriter, marketer, or business owner has. Skills to create copy that drives hundreds or even thousands of sales PER DAY!


Million-Dollar Social Media Posts - $3,000 Value

The exact social media posts that made Dan Lok’s company millions... Dan has 3.16 million subscribers on YouTube. And his videos have been watched over 1.7 billion times! His Facebook Page and his Instagram account has 1.8 million followers - each. So, if you want to help yourself or your clients get nearly unlimited traffic, these are the social posts you need to model. Simply swipe and deploy! Then watch as floods of traffic hit your sales pages.

What you need is proven examples to model… and a clear understanding of what makes good copy work.

Component #1

Dan’s exclusive training on the Art of Scalable Copy.

This is the recording of a 2-day virtual seminar Dan did for over 1,000 entrepreneurs and business owners in July of 2020. Early bird participants paid $497 per person to be there. Late comers paid $997.
In this exclusive one-time training, master copywriter Dan Lok teaches the most sought-after form of copywriting today - scalable copy.

Component #1

Dan’s exclusive training on the Art of Scalable Copy.

This is the recording of a 2-day virtual seminar Dan did for over 1,000 entrepreneurs and business owners in July of 2020. Early bird participants paid $497 per person to be there. Late comers paid $997.
In this exclusive one-time training, master copywriter Dan Lok teaches the most sought-after form of copywriting today - scalable copy.

Component #2

Dan’s Million Dollar Social Media Swipe File.

Just think how easy your life would be if you had an audience of over a million people listening to you on social media every day! Of course, you don’t need a million people. If you use the strategies Dan Lok uses in his social media posts you can make a six-figure income with several thousand follows.

Click the "Add To Cart" button to order
Art of Copy now.

Note: Upon check out, you'll get instant digital access. Your login details for all digital programs will be delivered by Kajabi, our learning software. Please double check your junk/spam mailbox if you couldn't find your log-in details.

Customer Reviews

Based on 13 reviews


Teresa Coker-Smith
Highly Recommended Foundational Class in Copywriting

The Art of Copy course is a great way to learn the basics behind being a great copywriter. Sifu Dan explains how and why people buy in the most simple way so anyone can understand it.

As an experienced copywriter, I learned new skills and techniques to help with writing copy within the digital context as well.

Lastly, the added bonuses such as the checklists and free book make the course an invaluable reference tool for copywriters of all persuasions.

Kathy Oevering
Great way to get started in copy!!

Copy is everywhere - in all you read in all forms - it's all copy. Learn how to go about writing amazing copy to draw in people to your business. From Dan Lok who started out as a copywriter to the success he is now - he KNOWS copy!!

A top-tier Copywriting Workshop

I loved this copywriting training. I got so many lessons and takeaways that it wouldn't be possible to list them all. I would like to share the 3 main takeaways I got from this program, but I will revisit it many times because it has a lot of gold nuggets. These are my main takeaways:

How the brain works, its different levels, and how to apply this to have a better understanding of my clients and write better copy (be aware of the croc brain!).

Why creating a swipe file is helpful for copywriters and marketers. I already created an email account for this end.

The importance of research before writing a word of copy. Dan teaches 3 simple but powerful sources to research potential customers.

How to create an irresistible offer and winning headlines. Dan explains in detail these two, and what to tweak to improve my copy.

Apart from the lessons, I must say that this is one of the programs that I enjoyed most because I learned a lot about the psychology of buyers and the emotional aspect behind it. For me, it deserves 5 stars.

No traction with your Ads!

This course has truly changed my perspective and understanding of Copy Writing.
Dan does an amazing job exposing what copy is and how to make it work for you in your particular nich.

Dan thank you so much for sharing your wisdom and expertise with us.

I will be applying this week.

Thank you.

Juri Battilana
Understand what people want

An intense course for people like me with little or no experience with copywriting who want to implement it when learning.
Copywriting is a real art of communication and Dan Lok explains the essence of it. Researching and understanding what clients want to craft an irresistible offer considering the physiology of why people buy. The next level would be to go in deeper with High Income Copywriting. Great course it deserves a 5 stars

Jack HM Wong
What is one course on copywriting I can recommend for beginners? This is the ONE!

When someone asked what's the one course he/she should do to learn copywriting with no prior experience, my answer is "Art of Copy".
It does not matter whether this is a rehash of an online course Dan did during COVID-19, the principles Dan taught are still relevant.
For example, writing a copy is not akin to writing a composition or an essay. Copywriting is conversational in nature.
Don't forget that Dan has included a ton of useful templates and checklists which are essential for all beginners' copywriters.
So, I feel that it's a decent copywriting course for beginners.
What's the next level? Consider doing High Income Copywriting and take the learning much deeper.
It's met my expectation as a course for beginners, and Art of Copy deserves a 3-star rating for that reason.

Sadaf naz
Amazing learning experience

Art of copy was very insightful for me as a beginner. I learn a lot about marketing strategies and human psychology. Continuing my journey of becoming a copywriter...

Ada Tai
Beginner of copywriting

I like this art of copy because it make me more understanding what is Copywriting and what does copywriter do. Actually, this is copy most of people can do, even people English is not nice, or do not have degree. Because copywriting is copy for sell. This course also provide me motives of the prospect will buy and why they don't buy. Then, I know I need to understand prospect's phycology before craft copy. This course also teach me how to do research to understand prospect and write copy. This is great.