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Unlock It is the result of the last decade of Dan Lok’s personal work with thousands of entrepreneurs, business leaders, and top CEOs that have implemented his philosophy on wealth, success, and significance.
Unlock It: The Master Key to Wealth, Success, and Significance (eBook and Audio Book)
Following the blockbuster international best-seller, F.U. Money, Dan’s fifteenth book Unlock It is his most inspired work yet. Using his personal success story, the good, the bad, and the ugly, Dan details how anyone can use Wealth Triangle Dynamics to create financial independence regardless of the economy.
Dan teaches people all over the world how to identify their personal High-Ticket Skills, using them to create wealth in their jobs, businesses, or entrepreneurial ventures. Unlike most business books that expound on theory and paint motivational pictures, Dan provides hard-hitting knowledge with clear directions on exactly how to make money, keep money, and grow money with confidence.
The book is raw, funny, and exploding with all the techniques Dan used to become a multi-millionaire and one of the most influential businessmen in the world. His charge is clear; he is on a mission to create more entrepreneurs in the world that will compound to create the greatest lift of overall global wealth.
Who This Book Is For
What You’ll Get Out Of The Book
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This book is extravagant with a bunch of very intellectual ideas that are spelled in a way that a 5-year-old could understand and it's one of those must-read multiple times books.
I highlighted the most important things so I could refer to them daily.
While reading I was laughing, expanding my view on things, even at one point I was pissed
because I found myself in some negative context or destructive habits.
I started working on them immediately.
If you're one of those people who would like to just buy a book, read it once, and leave it on a shelf,
in that case, sorry to disappoint but this is NOT the book for you.
However, if you really refer back to the most important parts of the book on a daily/weekly basis,
you'll know what your next step is every moment.
For me this book cured my unclarity about my goals and where I want to be.
I already recommended it to a few of my best friends because I believe that much in the ideas that you'll find in this book.
I hope you'll make the right choice.
Best of luck to everyone who decide to read it!
Dan Lok overdelivers again in this book. Real golden nuggets, I like the book a lot and it differs in value from a lot of other books that I read. I also like the audiobook because it's with his voice.
The book"Unlock it" by danlok
It's really a paradigm shift, it's a life changing book for me! it answers all my pressing questions for personal development and most importantly provide me a detailed blue print on how to strategize my business.
It surpass the conventional believe about personal development, Success, sales, business strategy.
The book is a one in a million!!
Good read
Ideas in this book I can't find anywhere
After reading this book I felt I was more intelligent, it's a lot of good idea
It's like leverage for those who want to become a successful entrepreneur
awesome book to read
Super important read Un- Lock It for my business, when Dan says lock and loaded it's like fire it's time to start your show now. I was shown how to communicate my own value, success is no magic pill but it requires effort by using strategies and putting systems in place by really implementing them and you hold the "Key"! Thank you, Sifu Dan Lok
I´ve read other books from Dan Lok but this is without a doubt the best book he has written.
I think I will keep reading this book over and over again during my career.
There is so much to learn from this book, you always get something new whenever you get back at it.
And also the book and content is so well put together that you read it in a breeze and you understand the concepts really easily.
Dan Lok is truly a teaching master.
I think the biggest shift I got from this book, was understanding the concepts of wealth triangle and high income skills in depth.
Because everyday I´m more convinced that everything that Dan Lok is teaching in this book is more accurate than ever.
We´re in a new economy where a college degree doesn´t guarantee success for you.
So we need to equip ourselves with the most valuable skillsets to make a living and with the concepts of the wealth triangle to grow rich.
Definetely I feel this book is condensed version of the best information Dan Lok has been teaching in all his youtube videos and courses.
I would definetely recommend this book to all entrepreneurs because I know they can learn from this book in whatever stage they are in their journey of success.
Unlock It
So intersting, Thanks Dan lock, I've been working on some Millionaire secrets like self eductation and with this course I reveal new ones that I have absolutely to work on it
With 3D clarity, Dan exposes your blind spots and how to win the chess game of sales. If you have exhausted all your strategies and resources for finding clients, maybe it's time to listen to a new voice
I've discovered Dan Lok via an advert on social media earlier this year. Initially I purchased his Bootcamp online course, then a book and then another book. Now the Unlock It Journal . I think it is safe to say I'm Lok-ed lol. Thanks to his products and courses I finally started turning my business into the business I deserve to run. I will use the Journal to create a 90 day plan by rereading Dan's books and watch the course again. The journey of my successful business starts with 90 days and Dan Lok's Unlock It Journal
As a High-Ticket Closer & A High-Income Copywriter, this is an imperative course that shows you how to apply & execute the philosophies, techniques & wisdom of the Premium Package to your HTC & HIC skills. This is a deep course which will expand your skills from a business owner perspective, (whilst relating to your closing & copywriting skills) it is designed to implement to get huge results as soon as you are ready. Beware, this is a deep course, so you will need to watch this multiple times but there is where the value is, a course that will keep on delivering to your business & High Income Skills. Truly Amazing!
If u want to be successful long term than congratulations here is the right place. Dan is the ultimate solution to learn not only to make sales he teach u to make long term Partners
This course gave me a better understanding of sales. I did not know any of the things that Dan taught me. I took so many notes. And look forward to buying more.
Sifu is a master when it comes to Mindset. I really enjoyed this training although he shared hard truths that we're always trying not to admit. I think It can be helpful if you're starting a new business. It'll change your perspective and improve the quality of your decisions.
I always enjoy Sifu's unique way of teaching, and how he specifically demonstrates my problem better than I can. When it comes to an overwhelming topic like Authority Positioning, He starts by explaining the cost of being a "Commodity", then primes my mindset and demonstrates what an "Authority" is and why you need to position yourself as one. And as always he uses his elegant and humorous way to provide his unconditional strategies to become an "Authority". What a Brilliant Course!
I found Objection Handling Secrets to be incredibly eye-opening. Before this, I always saw objections as hurdles, but Dan Lok completely flipped my perspective. Now, I see them as opportunities to build trust and close the deal.
The "Qualify Quadrant" was a game-changer for me. It gave me a clear structure to understand my prospects’ needs and address them confidently. The live roleplays were so relatable—I could see myself in those scenarios, and now I feel way more prepared.
What stood out the most was learning to avoid arguing with prospects. I’ve made that mistake before, and it always cost me the sale. After this course, I know exactly how to handle objections smoothly without sounding pushy or defensive.
The PDF guide on "3 Dangerous Phrases" was the cherry on top—I’ve already started using these insights in my sales calls, and it’s making a difference. If you’re in sales, you need this. It’s practical, straightforward, and so worth it!
Dan really knows his stuff. I have been following him for several years and this premium course is worth every penny. The techniques Dan explained in this course for cold calling are really effective.I highly recommend this course for prospecting.
I wasn’t sure what to expect from this course, but it blew me away. I’ve been in sales for a while, but closing big deals felt out of reach. Dan Lok’s strategies completely changed that.
The "High-Ticket Client Buying Journey" module was a game-changer. I learned how to position myself as an authority, so prospects were ready to say "yes" before the call. The tips on getting paid as a consultant were also incredibly practical—I finally have clarity on how to structure deals.
What I loved most was how actionable everything is. Within two weeks of finishing the course, I closed my first high-ticket client. If you’re looking to step up your sales game, this course is worth every penny.
I'm an entrepreneur from Pakistan. I've been following Dan Lok since 5 years. My entrepreneurial journey got started and boosted because of Dan Lok. His training, seeches, videos, podcasts and book empowered me beyond limits to pursue the life of my dreams. I don't have words to thank him enough. Wherever I reach in my life I'll always remember him as my mentor.
As a closer, this helped me focus on the things that matter whilst at the same time to cut all the detrimental things that hold me back. Invaluable lessons that are easy to apply but make a massive impact in my progression. 1 course that will show you how to become an elite, world class closer. Amazing!
At first when i entered the "Closing World" i´d know nothing about "closing". I just knew the traditional Typical Salesperson but then i discovered this Program and it`s changed my worldview about "Selling" (we`re calling it Closing).
So if youre interested in:
- Gaining Control of the Sale
- Knowing how to Set the Agenda, Qualify and Close properly
- and how to position as a Closer not a Typical Salesperson
than this Program is something for you.
It was a great experience. I knew some of the tips but still I learned a lot and I am going to implement some of them today.
